My wife recently suggested to me that perhaps the reason that I am not fabulously wealthy yet is because I don’t think I deserve to be.

She tells me that my subconscious mind might prevent me fom making my fortune by holding on to ancient hidden beliefs buried deep inside my childhood. Messages that were planted by my parents that make me feel uncomfortable about money, that create doubt about whether I should use every opportunity to take money from another. She says that wealthy people are rich because they feel that they deserve to be rich.

I think there is something in it.

Personally I do tend to err on the side of “less is more” when I’m taking money from others. Whether it’s splitting a bill at a restaurant, or invoicing a client for a project, I don’t take more money than I think is fair. I certainly don’t take as much as I can get away with, which is clearly how other business operators that I know behave.

And yes this behavior is very likely due to echos of my parents. They would describe our average suburban lifestyle as luxurious and extravagant. A privileged life enjoyed by less than 10% of the worlds population.

And it was true.

So if I ask myself why I am still “stuck” in this ordinary life, on an ordinary income, I can believe it might be because my subconscious thinks that we have already arrived. We are inside the worlds top 10% and that’s pretty good. My other “problem” is likely to be the fact that I am generally pretty happy. If I had a lot more money, I honestly can’t think of what I would buy to make myself happier. If anything it would probably start to spoil some of my fun.

I am a strong believer in the power of the subconscious mind. I think that if you truly desire something, and truly believe that you can attain it, then it’s more than likely that you will. But I also think that trying to fool the subconscious into desiring something that it is not programmed for is a recipe for disaster.

If it’s happiness that you are after, then you should be asking your subconscious mind what would make it happy, not trying to tell it what would make you happy. And I’ll guarantee that if you find the answer, it won’t be money.